By B.J. Fogg
Can pcs switch what you're thinking that and do? Can they encourage you to forestall smoking, convince you to shop for coverage, or persuade you to hitch the military?
"Yes, they can," says Dr. B.J. Fogg, director of the Persuasive expertise Lab at Stanford collage. Fogg has coined the word "Captology"(an acronym for pcs as persuasive applied sciences) to seize the area of study, layout, and functions of persuasive computers.In this thought-provoking ebook, according to 9 years of study in captology, Dr. Fogg finds how sites, software program functions, and cellular units can be utilized to alter people's attitudes and behaviour. expertise designers, retailers, researchers, consumers―anyone who desires to leverage or just comprehend the persuasive energy of interactive technology―will get pleasure from the compelling insights and illuminating examples stumbled on inside of.
Persuasive know-how should be controversial―and it's going to be. Who will wield this strength of electronic impact? And to what finish? now could be the time to survey the problems and discover the rules of persuasive know-how, and B.J. Fogg has written this e-book to be your advisor.
* choked with key time period definitions in persuasive computing
*Provides frameworks for figuring out this domain
*Describes genuine examples of persuasive applied sciences